How to sell clothes online

There are many online marketplaces to choose from, but these are some popular places to sell clothes online:

• eBay – an all-rounder, letting you list clothing that’s new, used, or being sold as a business
• Etsy – primarily used for selling handmade and vintage clothing
• Facebook Marketplace – great for selling second-hand clothing to customers local to you
• ASOS Marketplace – a brilliant platform for new businesses looking to sell clothes online
• Depop – excellent for selling trendy new and used clothing online, as well as clothing you’ve designed yourself
• Vinted – a great option for selling second-hand clothes

Selling clothes is easy when you know how. Here are our best tips to get things organised:

Splitting clothes into piles is beneficial, especially in the early stages of putting them up for sale, whether you’re decluttering your wardrobe, or planning to sell different items of clothing online.

Split your clothes into two piles of cheap and more expensive. This gives you an idea of which clothing to sell for which price when it comes to listing them online. Separating items early on in your sales process is important. This prevents you from mistaking high-quality items for those that are lower in price, for example.

When selling clothes online, it’s important to take good-quality photos. The clearer the picture, the more people can see what condition the clothes are in, and what they look like. The blurrier an image is, the less likely people will trust you as a seller, and you want any and every customer to want to buy the clothes you’re selling:

• Take photos in natural light
• Hang clothes on coat hangers, or model them on yourself or a mannequin so sellers know what items realistically look like
• Snap pictures of an item's front, back, and inside lining, and where possible, take clear pictures of the clothing’s inside label

When writing your product descriptions, include information you know you’d want to see if you were the buyer, including:

• The size (S, M, L, XL, XXL), length and width – this will depend on the style of clothing (i.e. length and width for jeans
• The material – are you selling a wool jumper? A satin skirt? Suede shoes?
• The condition – Choose from “new with tags”, “new without tags”, “new with defects”, “used”, “brand new with box”, etc..

You must be honest about the condition of the clothes you’re selling, too. For instance, if you’re selling used clothing with a pin-sized hole in it, this should be stated – and pictures of any damage, no matter how subtle or large, will position you as a trusted seller, and increase sales.

When selling clothes online, make sure you use official payment methods on the selling platform you’re using. Buyers will see you as a trusted seller, and you’ll receive legitimate sales.