The French Connection

Film
Favicons?domain=adageAdvertising Age | 14 hours ago

In His Nike Work, Dan Wieden Is the Prototypical CCO

...on. Tag. Now he's it. Frame for frame, "Tag" is probably the most exciting ad ever made. It had the drama of the chase scene in "The French Connection." It won the admiration of the industry and a Cannes Lion Grand Prix. But it's an odd ad.

In this article: Nike, Phil Knight, Harvard Business School, Howard Rheingold, Grant McCracken, Theodore Levitt, Santa Fe, and Toronto

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