Evri and The Times of London Announce Partnership to Add Web Content Browsing and Discovery Functionality to Times Online Articles Evri’s Content Recommendation Application to appear on Politics and Arts & Entertainment Stories

SEATTLE, Washington, March 18 Evri (www.evri.com), a technology company focused on helping people discover and engage with Web content, and The Times of London today announced a partnership to add Evri’s content recommendation engine on articles on the Times Online, one of the UK’s leading quality newspaper sites. The Evri application will launch on March 18 with the goal of helping Times Online’s tens of millions of readers to discover additional related content from the newspaper and from selected websites across the Web.

Within the Times Online (www.timesonline.co.uk), the Evri Content Recommendation Application will appear in the column adjacent to articles and suggest additional relevant content to readers. Those recommendations will be based on Evri’s semantic understanding of how the people, places and things in the current article being read are connected to other people, places and things being discussed on the Web. Evri’s application allows readers to select content from the Times alone or related content from selected websites across the Web. Initially, the Evri application will appear on all Politics and Arts & Entertainment articles on the Times Online. The Evri application will also include links to relevant Evri Profile Pages, dynamic compilations of all the content—text, images and videos—Evri finds about a specific person, place or thing. Evri currently has amassed Profile Pages for more than 3 million entities, with more entities added every day.

“We are very excited to work with the Times, and to offer the Evri Content Recommendation Application to Times Online readers,” said Neil Roseman, Evri’s CEO. “The Evri application will create much richer content engagement experience for Times readers and increase the length of each session they spend browsing content and reading news on the Times Online.”

“Evri’s technology is a very compelling way for the Times to further engage with readers and help them deepen their understanding of the world, two objectives to which we are committed,” said George Brock, International Editor of the Times. “We are pleased to partner with Evri to enhance our delivery of news and information online.”

About Evri Evri (www.evri.com) is a technology company developing products that change the way consumers discover and engage with content on the Web. Led by CEO Neil Roseman, Evri is a team of engineers with broad expertise in natural language processing and machine learning, who have delivered many successful Web products for great companies, including: Amazon.com; DoubleClick; Microsoft; Real Networks; Sony, Yahoo and more. Neil joined Evri after more than 10 years at Amazon.com, most recently as Vice President of Software. Evri is based in Seattle, WA and is funded by Paul Allen’s Vulcan Capital. Evri is a trademark of Evri.com.

About The Times The Times is one of the world’s most famous newspapers, renowned for its ability to deliver accurate, intelligent and engaging information. The Times offers its readers news, features, comment and analysis on a wide range of subjects from concerns about health, to an obsession with football, and a knowledgeable passion for the arts.

Times Online (www.timesonline.co.uk) is the website of The Times and The Sunday Times, providing live news, sport and business as well as publishing two of the world’s best-known newspapers online. It offers a wide range of services including the subscription service Times archive, the Crossword Club, Times Law Reports, news alerts and free breakfast news, as well as personal finance and travel offers via e-mail bulletins. The travel, property, motoring, business, personal finance and sports sections of Times Online combine the best of The Times and The Sunday Times with online-only content and services.
The Times and Times Online are part of Times Newspaper Ltd (TNL) a subsidiary of News International Ltd.

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Press Contacts:
Evri Steve Moss (New York) / Chris Barrows (Seattle) 917-593-8572 / 425-985-3180 steve@evri.com chris@evri.com

The Times of London Laura Westcott laura.westcott@thetimes.co.uk