Performics
Company
InternetNews Realtime IT News - Google to Sell DoubleClick's Search Marketing UnitEarlier this week, Advertising Age published a column by search industry analyst Danny Sullivan mocking Google for potential sales conflicts that could occur between its search engine and the Performics search marketing business. In this article: Google, DoubleClick, Performics, Microsoft, Nasdaq, Yahoo, Affiliate marketing, Advertising Age, and Danny Sullivan |
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Search Engine Roundtable | March 12, 2008
Google Now Owns DoubleClick: Do They Own The Internet?
Got to love forums and what people have to say in them. Danny Sullivan at Search Engine Land feels Google should divest themselves of Performics, an SEM company owned by DoubleClick. Why? "Conflict of interest," to the utmost. But doesn't...
In this article: Google, DoubleClick, Yahoo, Microsoft, Search Engine Roundtable, Affiliate marketing, Danny Sullivan, EU, and Europe
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Seeking Alpha | March 16, 2008
Google, Don't Be Evil: Sell Performics
Google, Don't Be Evil: Sell Performics Danny Sullivan has a great post on the conflict of interest facing Google (GOOG) with the consummation of DoubleClick. DoubleClick is an online behavioral target ad network. DoubleClick also owns...
In this article: Google, DoubleClick, Revenue, and Danny Sullivan
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InfoWorld RSS Feed | March 24, 2008
Google's Performics problem
...its Web site in its index. This puts Google and its new Performics division in a serious philosophical conflict, as search industry expert Danny Sullivan argued in his Search Engine Land blog recently. "Google was the lone hold-out...
In this article: Google, DoubleClick, Danny Sullivan, and Yahoo
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Search Engine Roundtable | April 01, 2008
We Changed Our Name: We Are Now The Search Engine 'Squaretable'
Only a few days later, he was raving about Mac and Windows on In a move that comes as a surprise to many, Google has decided to reinforce Performics, a company that came with the Doubleclick Acquisition, by transferring long time search...
In this article: Yahoo, Microsoft, Danny Sullivan, Google, Search engine optimization, and AdSense
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Search Engine Roundtable | March 14, 2008
Weekly Search Buzz Roundup - 03/14/08: Google Acquires DoubleClick, YouTube's New API, and Google Search Quality Guidelines
...:) Google's acqusition of DoubleClick has been finalized this week. Now Danny Sullivan suggests that they divest of Performics to make it more fair for others. As many people say, Google has an unfair advantage. All Your [Military]...
In this article: Google, YouTube, Google search, DoubleClick, Digg, Google Street, AdSense, Search Engine Roundtable, and Google AdWords
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eWEEK Technology News | April 02, 2008
Google to Sell Performics, Lay Off 300 DoubleClickers
...to Google's mission and core to the trust we ask from our users." Search expert Danny Sullivan, who wrote an open letter asking Google to sell Performics to avoid the conflict of having a search marketing firm try to improve results on...
In this article: Google, DoubleClick, Microsoft, Affiliate marketing, Search engine marketing, Danny Sullivan, and Novell
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CNET News.com | March 24, 2008
Google-DoubleClick: The next phase Tech news blog - CNET News
...'in' with Google's non-paid search results," writes Danny Sullivan in a Search Engine Land blog post in which he urges Google to get rid of Performics. Granted, Microsoft finds itself in the same SEO-owning boat after acquiring Avenue...
In this article: Google, DoubleClick, Ad serving, Danny Sullivan, Dashboard, CNET News, Microsoft, and Undertone Networks
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Techcrunch | March 12, 2008
Google Now Selling SEO Services Via Performics
...and it's a call that should be supported. When Eric Schmidt said that they'd be letting people go…I can only imagine the Performics heads would be first on the chopping block. Dynamic Trade (the first name for Performice before...
In this article: Google, DoubleClick, Paid Services, AdSense, AdWords, MSN, Danny Sullivan, and US Steel
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Description from Wikipedia:
Performics is a search engine marketing, data feed marketing, and online lead generation company owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577).
Performics provides search engine marketing services to a variety of Fortune 500 and smaller clients.
Performics is based in Chicago, Illinois and has about 130 clients, including America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP, J. Jill, Jos. A. Banks, Kohl's, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, Sony, Intuit, Staples, Verizon Wireless,Corel Corporation and Wyndham Hotels.
- Name:
- Performics
- Type:
- Private
- Location:
- Chicago, Illinois
- Founded:
- Chicago, Illinois (1998) as Dynamic Trade
- Industry:
- Search Engine Marketing
- No. of Employees:
- about 200
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