Nike, Inc.
Company
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Air Jordan...he played in his film 'She's Gotta Have It'. This campaign was known as "Mars and Mike" ad campaign, which still holds the title today as one of Nike's most successful advertisement campaigns. These were the first Jordans to feature the... In this article: Michael Jordan, Nike, National Basketball Association, Spike Lee, NBA Finals, Carbon, Chicago Bulls, and Boston Celtics |
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Wikipedia | July 20, 2009
Mars Blackmon
...die-hard New York Knicks fan. During the late 1980s and early 1990s, "Mars Blackmon" became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by Michael Jordan. In these commercials, Mars Blackmon...
In this article: Mars Blackmon, She's Gotta Have It, Michael Jordan, Nike, New York Knicks, Spike Lee, and Brooklyn
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Jordan Spiz'ike
...to their historic relationship. The relationship began when Mars Blackmon (a character from Spike Lee's film, She's Gotta Have It) became the primary pitchman in Nike commercials for Air Jordans. The Spiz'ike is a mash-up of the...
In this article: Michael Jordan, Spike Lee, Mars Blackmon, Morehouse College, Nike, 40 Acres & A Mule Filmworks, and She's Gotta Have It
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Root Magazine | August 01, 2008
Hip-Hop's Magical Year
...hip-hop and basketball. Nike and Tinker Hatfield designed and marketed the Air Jordan III in '88 by creating the Jumpman logo (a staple in hip-hop fashion) to signify Michael Jordan's NBA Slam Dunk Contest victory. By pairing Mike with Mars...
In this article: Jean-Michel Basquiat, Mike Tyson, Hip Hop, Village Voice, Michael Jordan, Nelson George, Too Short, Ice T, New York, and West Coast hip-hop
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Spike Lee filmography
...and ''Do the Right Thing''. Lee has starred or acted in many of his own films, including the role of Mars Blackmon, which he reprieved for a series of Nike commercials that also starred Michael Jordan. He has also been interviewed in...
In this article: Spike Lee, She's Gotta Have It, Do the Right Thing, Academy Award, Mars Blackmon, Fight the Power, Michael Jordan, Emmy Award, Nike, and Public Enemy
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Spike Lee
The reception of She's Gotta Have It led Lee down a second career avenue. Marketing executives from Nike offered Lee a job directing commercials for the company. They wanted to pair Lee's character from She's Gotta Have It, the Michael...
In this article: Spike Lee, Larry Bird, Reggie Miller, Clint Eastwood, She's Gotta Have It, Do the Right Thing, Academy Award, World War II, and Brooklyn
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Yahoo! Sports | May 11, 2009
Headlinin': Bo knows zzzzzz
...postmodern advertising? I don't think any ads before Nike's Gotta Be the Shoes/Bo Knows campaigns were remotely like this; both could still play today, with a little restraint on the wailing guitars in the latter case. Spike Lee's turns...
In this article: Bo Jackson, WAC, ACC, NFL, Misdemeanor, Kam Chancellor, Derek Kinder, and Toledo
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Description from Wikipedia:
Nike, Inc. (pronounced: /ˈnaɪki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek Νίκη pronounced: /níːkɛː/), the Greek goddess of victory; it is also based on Egyptian usage of "strength", "victory", nakht. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.
- Name:
- Nike, Inc.
- Type:
- Public (NYSE: NKE)
- Location:
- Beaverton, Oregon, United States
- Region:
- Worldwide
- Founded:
- 1972
- Stock Symbol:
- NKE
- Industry:
- Designing and Manufacturing: Sportswear
- Sports equipment
- Key People:
- Products:
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- Apparel
- Accessories
- Athletic shoes
- Sports equipment
- Revenue:
- US$ 18.627 billion (2008)
- Operating Income:
- US$ 2.199 billion (2007)
- Net Income:
- US$ 1.883 billion (2008)
- Assets:
- US$ 12.443 billion (2008)
- Equity:
- US$ 7.825 billion (2008)
- No. of Employees:
- 30,200 (2008)
- Motto:
- Just Do It!
- Market Cap:
- US$ 33.99 billion (2008)
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