Gillette
Tiger's image in deep rough
...out of a Woods empire worth over $100 million (U.S.) a year - Nike, EA Sports and Tag Heuer have remained, while Gillette has closeted him in effect while expressing support. Now comes...
Nike Earnings Call: Sponsor Keeps Silent on Tiger's Return
...PepsiCo's (PEP) Gatorade. Aside from Nike, remaining Woods sponsors include Electronic Arts (ERTS) and Gillette, which didn't officially drop Woods, but excluded him from its...
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Tiger Woods Should Already Be Back (Pg. 2)
...sports fans, particularly golf fans, most of which are guys. If you look at the products he endorsed-Buick, Gillette, golf equipment-those are all very male things. I realize that he had...
Tiger Woods' Pitchman Days Are Far from Over, Study Says
...10. A similar pattern emerges for mentions of the brands Accenture and Gillette in connection with Mr. Woods. With Gillette, 15% of such mentions were negative before the crash, 50%...
"Like many sports fans around the world, we're looking forward to seeing Tiger back on the course," a Gillette spokesman said.
Tiger Woods plans to return in Masters next month Golf Seattle Times | 1 day ago
Woods' return to golf a boon to sponsors
...no immediate plans to change its advertising - which no longer features Woods. Damon Jones, spokesman for Gillette, said there have not been any decisions made about what comes next with...
Tiger Woods' return to golf a boon to sponsors like Nike
...shirt and Nike ball are all going to get a lot of visibility." Gillette, a unit of Procter & Gamble, said it has no immediate plans to change its advertising -- which no longer...
Woods' Return Has Sponsors Seeing Green
...Nike hat, Nike shirt and Nike ball are all going to get a lot of visibility." Gillette, a unit of Procter & Gamble, said it has no immediate plans to change its advertising -- which no...
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Tiger Woods Returns with Sponsors' Support
...on top of the news, sign up for our free newsletters Tiger Woods Returns with Sponsors' Support Nike, Gillette, EA Sports Rally Around Beleaguered Golfer CHICAGO (AdAge.com) --...
Factbox: Reaction to Tiger Woods returning to golf
"We're looking forward to seeing Tiger back on the golf course. All eyes will be on Augusta in a few weeks." Gillette, a consumer products company that also works with Woods, said:
Tiger Woods returns to golf: Timeline
...is taking an "indefinite break" from golf and apologising for his "infidelity". Dec 13: Gillette announce they are scaling back their use of Woods in their advertising campaigns while...
Tiger's transgressions cost him $50 million
Woods' biggest business hurdle will be to win back female fans, experts say Gillette has since paid Tiger Woods $7 million to $10 million a year. The value of Woods' Tag Heuer...
