How to Sell on Amazon in 2025: A Guide for UK Sellers

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Selling on Amazon

Amazon helps you reach a huge audience, make extra money, and build a successful online store. With millions of users, it's a popular platform to sell new or pre-loved items quickly and easily.

Get started selling on Amazon with our easy guide for UK sellers. We explain how to create an account, list your items, and choose the right carrier for delivery.

Discover top tips on the best items to sell, how to sell on Amazon without inventory, and understand how much it costs to sell on Amazon. Read on to become a successful Amazon seller!

How to start selling on Amazon

Whether you’re just starting or have sold before, selling on Amazon is easy. Our step-by-step guide* will help you get started quickly and start selling your items right away using your desktop browser:

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Create an Amazon seller account

Login or create an Amazon account
Go to ‘Account & Lists’ in the menu
Select ‘Your seller account. ’ This will take you to the UK Amazon Seller Central page
Choose between an Individual or Professional selling plan. The Individual plan is pay-as-you-go, while the Professional plan charges a monthly subscription fee.
Enter your personal and business information, including your bank account details for receiving payments.
Verify your identity by submitting the required documents, such as a passport or driver’s license.

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Set up your Amazon store

Customise your storefront by adding a logo, banner, and store description to create a brand identity.
Choose your product categories and upload your inventory.
Set your pricing, shipping options, and return policies.

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List your items

Use Amazon’s listing tools to create detailed product pages.
Add high-quality images and write compelling descriptions.
Include relevant keywords to improve your search visibility.

A customer is standing in the doorway of their home, holding their parcels and smiling for the camera.

Optimise your listings

Use bullet points to highlight key features.
Set competitive prices by researching similar products.
Offer promotions and discounts to attract buyers.

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Choose a carrier to deliver your parcels

Select a reliable delivery provider to ensure fast and secure shipping for your customers, building trust and keeping buyers returning. With Evri, you get premium service at great value, making sure your customers are happy from start to finish.

See what puts us among the best courier services in the UK for your business.

Selling on Amazon with Fulfilment by Merchant (FBM)

Fulfilment by Merchant (FBM) is another great way to sell on Amazon, especially if you prefer handling your own logistics and shipping. We outline how you can do it effectively below.

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What is Fulfilment by Merchant?

With FBM, you can list your products on Amazon but manage storage, packing, and shipping yourself. This option gives you more control over your inventory and fulfilment processes.

Benefits of FBM

Lower costs

Avoid Amazon's FBA (Fulfilment by Amazon) fees and only pay for the services you need.

Greater control

Manage your own storage, packaging, and shipping processes to ensure quality.

Flexibility

Use your preferred carriers, such as Evri, for delivering parcels.

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How to get started with FBM

Set up your Amazon seller account - Similar to the steps for FBA, simply create and set up your seller account.
Create product listings - List your products with detailed descriptions and high-quality images.
Manage your inventory - Keep track of your stock levels and restock as needed.
Choose your carrier - Partner with a reliable delivery provider like Evri to ensure fast and secure shipping.

For more information about your Amazon FBM options, see our business page.

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Amazon integrations

You can also ship orders directly using Evri.com. Why not check out our easy tool to make sending Amazon parcels even faster?

You can book multiple orders at once when you connect your Amazon account with Evri. Simply import your customer orders in one go and set your parcel defaults to make sending even faster in future.

TRUSTED by our customers

We handle over 700 million parcels every year. Trusted by leading retail brands like Hello Fresh, John Lewis, Wayfair, Next and more - we've earned more 5-star Trustpilot ratings than any other UK carrier. Check out what our customers say about their experience below or see our Trustpilot reviews for more information.

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How much does it cost to sell on Amazon in 2025?

Understanding the costs involved in selling on Amazon is crucial for managing your business effectively. Here’s a breakdown of the main fees,* with shipping covered by FBM:

Amazon selling fees

Subscription fees

Individual Plan: £0.75 per item sold
Professional Plan: £25 per month

Referral fees
A percentage of the total sales price, most range from 8% to 15%, depending on the product category

Closing fees
Applicable to media products such as books, music, videos, and DVDs. The fee is £0.50 per item

Additional costs

Advertising fees
Pay-per-click (PPC) campaigns to boost your product visibility.

Shipping costs
Costs associated with delivering products to Amazon fulfilment centres or directly to customers.

Returns processing fees
Charges for handling customer returns.

Top tips for starting an Amazon store in 2025

Starting an Amazon store can be a rewarding venture. Here’s everything you need to know to set up and run a successful store in 2025:

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Market research

Identify profitable niches
Use tools like Amazon Best Sellers and Google Trends to find high-demand products.

Analyse competitors
Study successful sellers in your niche to understand their strategies.

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Sourcing products

Choose reliable suppliers
Use platforms like Alibaba or local wholesalers to find quality products.

Consider private labelling
Create your own brand by customising generic products.

An Evri Courier leaving a stack of parcels with a neighbour due to the recipient not being in. He is taking the name of the neighbour on a blue slip to post to the recipient.

Setting up your store

As we’ve mentioned, here is a recap of what you need to set up your Amazon store. See our earlier section on ‘How to start selling on Amazon’ for more specific details.

Create a brand identity
Design a professional logo and choose a memorable store name.

Optimise your product listings

Use high-quality images and detailed descriptions
Include keywords to improve search visibility

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Managing your store

Inventory management
Keep track of your stock levels to avoid running out of products.

Customer service
Respond promptly to customer enquiries and handle returns efficiently for a positive experience.

Marketing strategies
Use Amazon’s advertising tools and social media to promote your products.

Legal and financial considerations

Register your business
Ensure your business complies with local regulations.

Tax obligations
Understand VAT and other taxes applicable to your sales.

Best selling items on Amazon in 2025

Knowing what sells well on Amazon can help you choose the right products for your store. Best-selling items can change depending on the season and promotions Amazon is running - such as Prime Day or Black Friday deals. Here are some of the best-selling items in 2025: