Evri and Chinese marketplace JD.com announce landmark partnership to drive growth of European brands in China
24th January 2024: Evri, the UK’s biggest dedicated parcel delivery company, and Chinese marketplace JD.com today announced a partnership aimed at bridging the gap between European brands and the market in China. The integration of JD.com's advanced logistics and e-commerce capabilities in China with Evri’s extensive delivery network across Europe will offer European businesses a seamless and efficient gateway to access JD.com's vast consumer base in China – and Chinese brands enhanced growth opportunities in Europe.
JD.com and Evri’s partnership represents an integration of the companies’ core strengths in logistics, supply chain, and cross-border e-commerce, establishing comprehensive two-way logistics services that span across China and Europe. This collaboration is set to open doors for European brands and merchants, particularly in the UK, providing them access to JD.com's vast customer base of 600 million consumers in China.
Leveraging Evri's extensive delivery network throughout Europe, JD Logistics will offer customers in China enhanced services and offerings to European brands. The services will include Evri’s local pick-up and warehousing in Europe and then international transportation, access to Chinese bonded warehouses, customs clearance, and comprehensive delivery across China.
Moreover, JD Worldwide, the cross-border e-commerce platform of JD.com, will provide Evri’s retail partners with valuable insights on the Chinese market including consumer behaviour, marketing and pricing strategies, product selection advice, and online operational strategies specific to China. The partnership will initially prioritize the beauty and apparel sectors, areas where JD.com has substantial insights into the shopping preferences of Chinese consumers.
The collaboration will also enable JD Logistics to offer integrated warehousing and comprehensive delivery solutions to clients in Europe by leveraging Evri’s local distribution network and JD’s self-operated overseas warehouses.