8 X 10 Tasveer

" '8X10 Tasveer' was never meant to be blockbuster material to begin with, even though critics insisted on calling it 'the Akshay Kumar' film. Also, a terrible climax was the major reason for the film to flop, not Akshay's acting. In fact, he was the lone saving grace of the film," said a trade analyst.

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"Whatever audiences it managed to draw over the weekend was courtesy Akshay and the supernatural element. However, due to its horrible packaging, it is going to suffer a bad word-of-mouth. It is not likely that the movie will survive more than a week or 10 days at the maximum," he added. Utpal Acharya, vice-president (programming and distribution) of Inox Leisure, added: "It's a different movie altogether and not an in and out masala commercial cinema but due to Akshay's fan following, people have visited the theatres and it has been a good weekend with around 45 percent occupancy overall."

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"There are a lot of expectations from the film as there has been a drought of A-list films in the last two months and with '8X10...', one can't get a bigger and better window for an A-list movie at this time," Shah said. Shailendra Singh, joint managing director of Percept, added: "'8X10 Tasveer' is an awesome suspense thriller with elegantly shot sequences that are definitely going to keep the audiences tied to their seats and none of them will be disappointed."

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"We had decided the name of the film as '8x10' initially but then we thought that the Hindi audience might not be able to connect with an English title. Then I decided on 'Tasveer', but we again thought that the people might get confused thinking that this film is some social drama and not an action film. So eventually we merged the two and called it '8x10 Tasveer'," he explained.

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"2009 has not been an encouraging year for the industry. April is a pre-IPL and pre-election period and it is important for a big budget film like Tasveer starring Akshay Kumar to be released widely and increase consumer confidence," he said.

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