EVRI™ TO PRESENT AT ALL THINGS D CONFERENCE
CEO Neil Roseman to Preview Disruptive Approach to Web Content Discovery May 28, 2008
Carlsbad, CA - Evri (www.evri.com), a technology company focused on helping users discover and engage with Web content, will preview its new product at The Wall Street Journal's D conference on Thursday. Evri's novel product platform creates a content data graph of the people, places and things found on the Web; marking a major evolution beyond the keyword and text parsing employed by current Web technologies.
Search engines are great for pointing users to information. Evri helps users discover related content without searching again. We think Web users should search less and understand more, said Neil Roseman, CEO of Evri. Evri helps make sense of information by organizing knowledge on the Web based on its semantic meaning. Evri's technology automates connections between Web content by applying a more human-like understanding of the words on the page. And with our products, there is a big opportunity to help publishers better engage their readers and help readers discover compelling content in a new and automated way, added Roseman. I have long believed that semantic data is the key to the next stage of the Web, said Microsoft Co-Founder, Paul G. Allen, whose investment firm, Vulcan Capital, provided the founding capital to the company. Evri is building the first consumer application positioned to realize this vision of semantically interconnected information at Web scale. It holds substantial promise as a platform for future product opportunities in this arena. Merrill Brown, founding editor-in-chief and former senior vice president of MSNBC.com and an advisor to Evri, said, Evri is addressing critical challenges that content sites face when it comes to retaining users who often visit a web page to read a story and then quickly go elsewhere. Evri's products help publishers increase engagement by automating the delivery of compelling content and contextual information to their audiences at the time when they're most likely to leave. The company will commence its private site access shortly after the conference as it prepares for a beta launch and publishing partner syndication later in the year.
Press Contacts The Morris + King Company Lane Buschel / Katie Smith-Adair 212-561-7454 / 212-561-7475 lane.buschel@morris-king.com katie.smith-adair@morris-king.com
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