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EVRI MOVES INTO OPEN BETA, INTRODUCES NEW WAYS TO DISCOVER AND BROWSE WEB CONTENT Launches Content Recommendation Widgets and Evri Profile Pages
Seattle, WA September 24, 2008 Evri (www.evri.com), a technology company focused on helping people discover and engage with Web content, has added a number of new product features today timed with its move to open beta. Users can now access Evri without a password to browse Web content in a number of new ways, including a content recommendation widget that publishers can add to their sites and blogs, and Profile pages where Evri collects all related content on a particular topic.
Evri is rewiring the Web to create a data graph of the connections between people, places and things. Evri employs this graph to help users find the things they’re most interested in. Instead of users typing keywords and searching through results to locate relevant content, Evri helps people to continuously browse through articles, images and video directly related to what they are currently reading without wandering into any ‘information cul-de-sacs.’
“We are excited at the opportunity to open our user experience and technology to the broader web audience,” said Neil Roseman, Evri’s CEO. “We hope to create user serendipity around the things in which we are all interested, in a unique and engaging way. Evri has created a semantic map of well over half a billion of the web’s relationships that will begin making the web better for browsing and discovering new content with less work for the user.”
Evri Content Recommendation Widget
The Evri content recommendation widget shows how the people, places, and things in an article are connected to other things on the web and in the news, and will also lead readers to more articles, images and video directly related to the content that was being viewed. From there, users can drill down within specific relationships and focus on just what interests them.
Publishers and bloggers can make Evri’s widget available to their users by adding it directly into TypePad and Blogger posts, or script can be pasted into any web page. The Evri widget can show up as a sidebar alongside articles, embedded at the end of an article or as an Evri button in the text. See examples at http://www.evri.com/widget_gallery. Evri indexes each piece of content reached through the widget and adds it to the Evri ecosystem–leading to increased traffic to a publisher’s site as Evri recommends content to more and more readers.
Evri Profile Pages
Each Evri Profile page is a compilation of all the content–text, images and videos–Evri can find about a specific person, place or thing. Profile pages are created dynamically based upon content users are currently reading on the web, and include information where relevant such as biographies, dates and places, media and more. Over the course of Evri’s private beta, there were more than a million Evri Profile pages created, and after today’s password removal, Evri will add many more Profile pages each day. See the pages for AIG or indie band The Fleet Foxes as just two examples.
Similar to the Evri widget, Profile pages can also recommend relevant content based on the relationships and connections to other persons, places or things that the user chooses. Each Profile page allows users to filter content Evri finds by selecting from a list of actions taken or relationships to the profiled entity. This allows the user to easily find additional content they are interested in.
Evri Garden
Also today, Evri unveiled the Evri Garden at http://www.evri.com/garden, Evri’s technology playground. Here, fans of semantics and natural language processing can directly interact with the same back end system Evri scientists and engineers use. The first piece of technology to play with in the Garden is Evri Search. With over one million entities in our ontology and well over half a billion entity relationships, this is already the most powerful system of its type on the web. In the future, Evri will offer even more to play with, like letting users test out new versions of our user experience, and feature the work of developers using our APIs.
About Evri Evri (www.evri.com) is a technology company developing products that change the way consumers discover and engage with content on the Web. Led by CEO Neil Roseman, Evri is a team of engineers with broad expertise in natural language processing and machine learning, who have delivered many successful Web products for great companies, including: Amazon.com; DoubleClick; Microsoft; Real Networks; Sony, Yahoo and more. Neil joined Evri after more than 10 years at Amazon.com, most recently as Vice President of Software. Evri is based in Seattle, WA and is funded by Paul Allen’s Vulcan Capital. Evri is a trademark of Evri.com.
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