Serena Williams

Richard Cleland, Assistant Director, of the FTC's Division of Advertising Practices said of the situation: "Although we do not generally comment publicly about ongoing advertising campaigns, it seems pretty clear that Serena Williams' tweet about Nabisco Calorie Pack is sponsored advertising. (She says that she is shooting a campaign for Nabisco). When it is clear from the context of a communication that the celebrity is being paid, an additional disclosure is not required."

Read more: Serena Williams' Nabisco Tweet OK With FTC Despite Lack of Disclosure | In this article: FTC, Nabisco, Twitter, Eli Manning, and Peyton Manning

"This has been both a benefit and a limitation that has helped shape women's sports as 'gentler' fare." This feeds into a situation in which male athletes often get a pass for bad behaviour, while women draw criticism, she argued. "We forgive Michael Vick, and gasp when Serena Williams screams at a line judge's late call at the US Open," Pappano wrote. "No one likes dirty play. But if Elizabeth Lambert just made people see that women's sports are highly intense, competitive, and exciting, well, good for her."

Read more: Football hair-pulling fuels debate over sport sexism | In this article: English Premier League, New Mexico, LeGarrette Blount, and US Open

"Instant She-Play" on AOL Sports, said there was no doubt that Lambert and other female athletes are held to an unfair double standard. She recalled the vehement reaction to Serena Williams after her outburst of profanity at the US Open. "Think of Andre Agassi - people would relish his bad behaviour, while Serena got blasted," McCombs said. "For some of the men, it almost benefits them - they're able to cash in on their bad behaviour."

Read more: Football hair-pulling fuels debate over sport sexism | In this article: English Premier League, New Mexico, LeGarrette Blount, and US Open

"Instant She-Play" on AOL Sports, said there was no doubt that Lambert and other female athletes are held to an unfair double standard. She recalled the vehement reaction to Serena Williams after her outburst of profanity at the U.S. Open. "Think of Andre Agassi - people would relish his bad behavior, while Serena got blasted," McCombs said. "For some of the men, it almost benefits them - they're able to cash in on their bad behavior."

Read more: Double standards out front | In this article: U.S. Open, New Mexico, LeGarrette Blount, and Mountain West Conference

"We're trying to open doors," Serena says. "But it's gradual."

Read more: Why the queen of the court has more aces up her sleeve | In this article: Andre Agassi, Doha, Louisiana, Wimbledon, US Open, Australian Open, Cellophane, and Kim Clijsters

"We're trying to open doors," Serena says. "But it's gradual. "

Read more: Serena Williams: 'I didn't do that drugs thing because of Venus' | In this article: Andre Agassi, Doha, Louisiana, Wimbledon, US Open, Australian Open, Compton, California, Cellophane, and ESPN Magazine

Williams says, "I really enjoy acting.

Read more: Serena Williams - Williams Eyes Action Role | In this article: All rights reserved, Wimbledon, and London, England

"It feels great," said Serena, who also won the WTA Tour's season-ending event in 2001. "I totally didn't expect to come here and win."

Read more: Serena defeats Venus in season-ending final | In this article: Wimbledon, Jelena Jankovic, Doha, Australian Open, Justine Henin, and Miami, Florida

"Playing a final against Venus is really tough," Serena said. "Even though she wasn't really feeling great, she kept hitting every ball back. "I haven't won a tournament that wasn't a Grand Slam in a while, so that was even more exciting,"

Read more: Serena defeats Venus in season-ending final | In this article: Wimbledon, Jelena Jankovic, Doha, Australian Open, Justine Henin, and Miami, Florida