Norbert Schwarz
Scientist and Academic
Health Fears Are Nothing to Sneeze At...in the November issue of Psychological Science. "Judgments are definitely context-dependent," said study co-author Norbert Schwarz, a professor of psychology and business at the University of Michigan. He said it was particularly telling... In this article: FLU, University of Michigan, Norbert Schwarz, Psychology, H1N1, Michigan, and All rights reserved |
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Medical News Today | November 04, 2009
Sneezing In Times Of A Flu Pandemic
...Science, a journal of the Association for Psychological Science, from University of Michigan psychologists, Spike Lee and Norbert Schwarz, tested whether a heightened perception of risk for a flu pandemic might unconsciously...
In this article: FLU, Medical advice, Vitamin, Google map, University of Michigan, World Health Organization, and Spike Lee
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Fox News | November 03, 2009
Swine Flu Fears Lead to NYC Subway Fight
...system and spending on flu research, according to a University of Michigan professor. Ross School of Business professor Norbert Schwarz and colleagues conducted two experiments showing that actually seeing possible flu symptoms nearby...
In this article: FLU, New York City, Cough, Anxiety, University of Michigan, Ross School of Business, and Reno, Nev
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New Kerala | November 03, 2009
Public sneezing in times of flu pandemic triggers fear of unrelated hazards
...a huge fear of health threats, including risks that cannot possibly be linked to germs. The research conducted by Spike Lee and Norbert Schwarz, psychologists at the University of Michigan will appear in the latest issue of Psychological...
In this article: FLU, University of Michigan, Spike Lee, and Washington
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TIME | November 02, 2009
Members of Congress who want to pass health-care reform should sneeze every time they talk about it
...they're more likely to want to fund federal health initiatives. Last May, University of Michigan psychologists Spike W. S. Lee and Norbert Schwarz sent an experimenter out to shopping malls and downtown business areas to see if people would...
In this article: FLU and University of Michigan
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New Kerala | October 14, 2009
Consumers respond to vacation ads that match their mood
...park?" ask study authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). They found that people view vacation products with adventurous appeals more...
In this article: University of Concordia, University of Michigan, Seoul National University, Korea, Toronto, and Canada
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Science Blog - | October 13, 2009
Will this trip be exciting? Consumers respond best to vacation ads that match current emotions
...park?" write authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). The authors found that people evaluate vacation products with...
In this article: E mail, University of Concordia, University of Michigan, Seoul National University, Korea, and Canada
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Times Online | August 08, 2009
The economist's guide to happiness
...such as health, income and age. It's a straightforward approach, but not everyone is convinced it produces sensible results. Norbert Schwarz, a psychologist, once conducted an experiment in which he arranged for people to find 10 cents -...
In this article: Economics, Alan Krueger, Tim Harford, Daniel Kahneman, Water biscuit, Carr's, and American Association
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Wikipedia | May 07, 2009
Norbert Schwarz
Norbert Schwarz is the Charles Horton Cooley Collegiate Professor of social psychology and acting chair of the Social Psychology program at the University of Michigan at Ann Arbor. He also has appointments as Professor of Marketing at the...
In this article: Respondent, Elliot Spitzer, University of Michigan, Psychology, Categorization, University of Mannheim, University of Heidelberg, Paul Grice, and Ross School of Business
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International Herald Tribune | February 09, 2009
Colors may affect performance, study suggests
...more likely to pay attention to detail, which helps you with processing tasks but interferes with creative types of things," said Norbert Schwarz, a psychology professor at the University of Michigan. By contrast, "people in a happy mood are...
In this article: University of Michigan, Psychology, University of British Columbia, Obesity, Durham University, and University of Rochester
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New York Times | February 05, 2009
Reinvent Wheel? Blue Room. Defusing a Bomb? Red Room.
...cognitive performance because of the moods they engender. "When you feel that the situation you are in is problematic," said Norbert Schwarz, a psychology professor at the University of Michigan, "you are more likely to pay attention to...
In this article: University of Michigan, University of British Columbia, Psychology, University of Rochester, Obesity, and Durham University
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Description from Wikipedia:
Norbert Schwarz is the Charles Horton Cooley Collegiate Professor of social psychology and acting chair of the Social Psychology program at the University of Michigan at Ann Arbor. He also has appointments as Professor of Marketing at the Ross School of Business, Research Professor in the Program in Survey Methodology and Research Professor at the Institute for Social Research. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a “Habilitation” in psychology from the University of Heidelberg, Germany (1986). He served as Scientific Director of ZUMA, an interdisciplinary social science research center in Mannheim (1987-1992) before moving to the University of Michigan in 1993.
Norbert Schwarz is among the most frequently cited living researchers in Social Psychology and Consumer Psychology. The core theme underlying all of this work is that people do not have stable, coherent and readily accessible attitudes that can be reliably measured through self-report. Instead, opinions are constructed on the spot and recent, contextual factors exert a disproportionate influence on judgments. These influences include feelings (such as mood and metacognitive experiences), inferences about the meaning implicit in questions and whether feelings and thoughts are thought to bear upon the target of judgment or the standard against which it is compared.
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