Hiromix

Hiromix, real name Hiromi Toshikawa, is a Japanese photographer.

Using a snapshot aesthetic Hiromix photographs herself, friends and moments of everyday life. Part of the girl photographer trend of the 1990s, she has published several photo books since 1996. She became known in Japan after Nobuyoshi Araki nominated her as the winner of the 11th New Cosmos of Photography photo contest, sponsored by Canon, in March 1995. In September 1996, Hiromix's first book, Girls Blue, was published and sold a record number of copies. Many of her photos were taken with a Konica Big Mini, a low-priced all-automatic compact camera, and treated by enlarging on a colour printer.

Hiromix has also been working as a film director since 1995 and has directed eight music videos, a TV commercial and a short TV programme.

Hiromix appears as herself in the film "Lost in Translation", directed by Sofia Coppola.