Danny Sullivan

"Yahoo has been walking this tightrope between being a content company and being a search engine," says Danny Sullivan, editor-in-chief of Web site SearchEngineLand. "I think they've made the jump now" into content, he says.

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Mahaney writes that Sullivan's take is that with a year, Microsoft (MSFT) Bing could see its share of the search market grow from 8%-10% now to 15% to 20%, "with Yahoo's (YHOO) apparent lack of aggressiveness in search being a key factor. "

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"If Bing's click share gains hold we expect advertisers to allocate additional budget to Microsoft. However, as Danny Sullivan rightly cautions in a recent blog post on Bing, two weeks does not make a trend," said Efficient Frontier. "The coming weeks and months will tell a more complete story on the success of Bing. "

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Danny Sullivan, editor-in-chief of Search Engine Land, the website, said: "They're saying they're not trying to wipe out Google, but they feel they do the kinds of searches that Google doesn't handle. If you're trying to get facts, this might be a handy kind of encyclopedia for you. "

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"It's a compelling new service," said search engine industry analyst Danny Sullivan. "It's very much one to watch."

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"My reaction is that this is probably more of Murdoch trying to put pressure on Google for a deal than anything else," Sullivan said.

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"Everything", "Images", or "Video", as well as related search queries and more fine-tuning options. Clicking "Images" switches to what Google internally calls the images "mode", meaning the results will now consist of images. "By default, Google guesses at the modes it thinks are most relevant to your search," Danny Sullivan explains.

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"It's gotten so angry between Apple and Google," says Danny Sullivan, editor of the Search Engine Land blog. "Going with AdMob in some ways gives Google some protection."

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Yahoo Investor Day Liveblog - Search Engine Land editor Danny Sullivan reports that Carol Bartz is now calling Yahoo a "communications engine. " Sometimes, when he can't hear every word, it gets better: ""We make up every morning with passion to beat every one of them … and we usually do .. we're not a search company. we're not a display company. we're a broadbased internet [something, communication?] company … that is awesome. "

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Danny Sullivan, editor in chief of SearchEngineWatch.com, suggested that "killing the service is probably a smarter move than allowing it to languish online."

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