Sony Computer Entertainment

"This industry requires risk and constant innovation," says Jack Tretton, the chief executive of Sony Computer Entertainment America.

Read more: Game Console Makers at a Crossroads | In this article: Nintendo, Sony, Microsoft, Wii, Jack Tretton, Xbox 360, Apple, Revenue, and Blu-ray Disc

"In October we saw continued momentum on PS3 with nearly 70 percent growth when compared to last October," said Sony Computer Entertainment of America senior vice president of marketing, Peter Dille, in a statement, "the only console to see any growth year over year." NPD itself touted Microsoft's chief bragging point for October: "Across all categories, the Xbox 360 platform contributed the greatest portion of total industry sales, representing 27 percent of total industry sales for the month,"

Read more: Video game sales fall off a ledge in October | In this article: Wii, NPD Group, PlayStation 3, Microsoft, Nintendo, Sony, Call of Duty: Modern Warfare 2, and CNET News

"In October, we saw continued momentum [for the] PS3, with nearly 70 percent growth, when compared to last October," Peter Dille, Sony Computer Entertainment of America's senior vice president of marketing, said in a statement. It was "the only console to see any growth year over year."

Read more: Video game sales fall off a ledge in October | In this article: Wii, NPD Group, PlayStation 3, Microsoft, Nintendo, Sony, Call of Duty: Modern Warfare 2, and Activision

"These will be smaller bite-sized games that are really easy to pick up and play," said Al De Leon, from Sony Computer Entertainment in the US. "We'll continue to offer the huge games like God of War and Grand Theft Auto as well as these smaller Minis,"

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In February 2004, Brendan McNamara, Team Bondi's president, responded to an interview with Kristen Reed that "the project is wholly funded by Sony Computer Entertainment America. We have a long-term exclusive arrangement with SCEA."

Read more: L.A. Noire | In this article: L.A. Noire, Take-Two Interactive, PlayStation 3, Rockstar Games, Fiscal year, Sony Computer Entertainment America, Xbox 360, and Los Angeles

In January 2008, Kaz Hirai, CEO of Sony Computer Entertainment, suggested that the console may start making a profit by early 2009, stating that, "the next fiscal year starts in April and if we can try to achieve that in the next fiscal year that would be a great thing" and that "profitabilit is not a definite commitment, but that is what I would like to try to shoot for".

Read more: PlayStation 3 | In this article: PlayStation 3, Sony, Blu-ray Disc, PlayStation, PlayStation Network, Europe, PlayStation 2, Tokyo Game Show, and Linux

"It Only Does Everything," Sony is targeting men and women between 18 and 49 and playing up the console's capabilities beyond gaming. Last year, its aim was still younger men, the gamer demographic. "I think we always knew we made a significant investment in the PS3 and we were ahead of the time in terms of technology," said Jack Tretton, CEO of Sony Computer Entertainment of America. "But technology that was mystifying to the consumer three years ago is being coveted now."

Read more: Netflix movie streaming coming to PlayStation 3 | In this article: Netflix, PlayStation 3, Sony Corp., Reed Hastings, Xbox 360, Wii, DVD, Blu-ray Disc, Jack Tretton, and PlayStation

"It Only Does Everything," Sony is targeting men and women between 18 and 49 and playing up the console's capabilities beyond gaming. Last year, its aim was still younger men, the gamer demographic. "We always knew we made a significant investment in the PS3 and we were ahead of the time in terms of technology," said Jack Tretton, CEO of Sony Computer Entertainment of America. "But technology that was mystifying to the consumer three years ago is being coveted now."

Read more: Netflix movie streaming coming to PlayStation 3 | In this article: Netflix, PlayStation 3, Sony, Reed Hastings, Wii, Blu-ray Disc, Xbox 360, PlayStation, and Microsoft

"Technology that was mystifying to the consumer three years ago is being coveted now," said Jack Tretton, the CEO of Sony Computer Entertainment of America.

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"Hopefully people hooked up to PlayStation Network are taking advantage of video delivery to get access to over 2,000 movies and 13,000 TV shows and now they can stream over 10,000 movies from Netflix," said Jack Tretton, president and CEO of Sony Computer Entertainment America. "It's a nice combination of movie choices for consumers."

Read more: Netflix movie streaming coming to PlayStation 3 next month | In this article: Netflix, PlayStation 3, Sony, Blu-ray, DVD, PlayStation Network, Jack Tretton, Xbox 360, Roku, and Sony Computer Entertainment America