The Reader's Digest Association
Company
CEO: Reader's Digest leaving longtime suburban HQWHITE PLAINS, N.Y. (AP) - The company that publishes Reader's Digest is planning to vacate its longtime suburban headquarters, the CEO said Wednesday. In a memo to the 650 employees at its federal-style building in Chappaqua, Reader's... In this article: Reader's Digest Association, White Plains, New York City, Recession, Manhattan, and U.S. |
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New York Post | November 18, 2009
Reader's Digest moving to NYC
Last Updated: 2:38 PM, November 18, 2009 Posted: 2:09 PM, November 18, 2009 Mary Berner, CEO of Reader's Digest Association, is shacking up with Rachel Ray. RDA, now working through Chapter 11 bankruptcy, is abandoning its bucolic...
In this article: Reader's Digest Association, Bankruptcy, Rachel Ray, Conde Nast Publications, Fairchild Publications, Advance Publications, and Cushman & Wakefield
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FOLIO | November 06, 2009
Reader's Digest Association to Form Global Marketing Group
New organization brings consumer marketing and digital teams under one umbrella. As the company steers itself out of bankruptcy protection, the Reader's Digest Association is expected to announce later today a realignment of its marketing...
In this article: Reader's Digest Association
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FOLIO | November 17, 2009
Hearst's Food Network Magazine Named Most Notable Launch of 2009
Samir "Mr. Magazine" Husni picks top 15 launches of the past year. While 2009 may be remembered more for the number (and quality) of magazines that closed, it was also an active year for launches, with 752 new titles debuting between...
In this article: Food Network, Hearst, Disney, Barack Obama, Time Inc, Reader's Digest Association, Michael Jackson, and Dog
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New York Post | November 18, 2009
RDA to condense offices
Last Updated: 2:16 AM, November 19, 2009 Posted: 2:16 AM, November 19, 2009 Reader's Digest Association, which is working its way through Chapter 11 bankruptcy, is abandoning its bucolic longtime headquarters in Chappaqua, NY. Some of...
In this article: Bankruptcy, Conde Nast Publications, Reader's Digest Association, Chappaqua, NY., Cushman & Wakefield, Roman Polanski, Rachel Ray, and White Plains, NY
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PR Newswire: Health / Biotech | 2 days ago
It's Black Friday - Time to Shop Off the Calories! Allrecipes Finds Average Thanksgiving Meal Weighed in at 2,225 Calories
See more news releases in: Internet Technology, Food & Beverages, Web Site, Health Care & Hospitals, Supplementary Medicine It's Black Friday - Time to Shop Off the Calories! Allrecipes Finds Average Thanksgiving Meal Weighed in at 2,225...
In this article: Thanksgiving, Black Friday, Thanksgiving, Sweet potato, Minnesota, Iowa, South Carolina, and Salad
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Description from Wikipedia:
The Reader’s Digest Association, Inc. (RDA) is a global media and direct marketing company based in Chappaqua, New York, best known for its flagship publication founded in 1922, Reader's Digest. The company's mailing address is in Pleasantville, New York.
The company was founded by DeWitt and Lila Wallace in 1922 with the first publication of Reader's Digest magazine, but has grown to include a diverse range of magazines, books, music, DVDs and online content.
Today, RDA publishes 92 magazines globally including 50 editions of Reader's Digest magazine. Other magazines include Every Day with Rachael Ray (U.S.); The Family Handyman (U.S. and Australia); HealthSmart (Canada and Australia) and RD Specials, one-time publications sold at supermarket checkout counters. RDA also sells 50 million books a year worldwidem including general books, illustrated reference books, Select Editions (condensed) books, and adult and children's trade books. The company also markets music collections, videos and other products, and has a number of branded online communities including allrecipes.com.
In March 2007, after being publicly traded for 15 years and posting net losses in its last two fiscal years, Reader's Digest was acquired by an investor group led by Ripplewood Holdings, a private equity firm. RDA's President and Chief Executive Officer is Mary G. Berner.
Berner, formerly of Conde Nast Publications, has introduced a number of changes since joining the company in 2007. She has replaced executives, sold unprofitable businesses and has announced that the company’s name will also change in early 2009. According to Berner she is changing the fundamental from simply being a magazine and books publisher, and building a company based on multiplatform communities and branded content.
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