Nielsen Media Research
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KXAS waiting to hear how fire might affect sweepsThe building is at 3900 Barnett St. at Broadcast Hill in east Fort Worth. Channel 5 officials were awaiting clarification Friday from Nielsen Media Research about what, if anything, the disruption means for November sweeps, station... In this article: KXAS, Fort Worth, Nielsen, Nielsen Media Research, and Texas |
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Ft. Worth Star-Telegram | 1 day ago
Fire may not harm 'sweeps' rating, KXAS official says
...station is located at 3900 Barnett Street at Broadcast Hill in east Fort Worth. Channel 5 officials were awaiting clarification from Nielsen Media Research about what, if anything, the disruption meant for November "sweeps," said Tom...
In this article: KXAS, Nielsen, Fort Worth, The Bonnie Hunt Show, and Texas
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Business Wire Entertainment News | 3 days ago
DIRECTV Delivers Local HD Programming To Customers in Sherman, Texas-Ada, Okla.
...on how to get DIRECTV HD consumers can visit directv.com. Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit directv.com for more information.
In this article: Customer, Directv, Oklahoma, DirecTV, KXII, Sherman, Texas, PBS, and U.S.
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PR Newswire | 3 days ago
New Nielsen Media Study Shows Dramatic Increase in Viewership of Adspace Network's Smart Screens
New Nielsen Media Study Shows Dramatic Increase in Viewership of Adspace Network's Smart Screens NEW YORK, Nov. 18 /PRNewswire/ -- Nielsen Media Research's new study finds that 65 percent of mall traffic views the Smart Screens in the...
In this article: Nielsen, Claritin, and Sony Pictures
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The Hollywood Reporter | 4 days ago
Fox stations renew 'Wendy Williams'
...10th out of 13 daytime talkers in households, tied with NBC Universal's "The Steve Wilkos Show" at a 1.1 household rating, according to Nielsen Media Research. "There was no question that we wanted to renew 'The Wendy Williams Show' given...
In this article: Debmar-Mercury, NBC Universal, Warner Bros, CBS Television Distribution, The Doctors, Sony Pictures Television, Disney, and Maury
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Baltimore Sun | 4 days ago
Millennial Media gets $16 million in new funding
...Palmieri said the company's revenues this year were "multiples of last year." The company said that Nielsen Research has determined that it reaches 79 percent of the country's mobile Internet audience with the ads it serves. Millennial...
In this article: Millennial Media, Google, Baltimore, Venture capital, Nielsen Research, Bessemer Venture Partners, London, and Charles River Ventures
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TIME | 5 days ago
A Brief History of Sweeps Week
...moments in the hopes they'll tune in please, just tune in in order to give the networks a vital boost during the critical periods when Nielsen Media Research takes its regular survey of TV viewing habits. (See the top 10 disastrous...
In this article: Nielsen, Fonzie, Revenue, Ellen DeGeneres, Happy Days, Clark Kent, Super Bowl, Sarah Palin, and Henry Winkler
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OrlandoSentinel.com - Tourism | 5 days ago
Do Local People Meters need some fine-tuning?
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The Michigan Daily | November 12, 2009
Jamie Block: Interactive TV, the real new media
...the greatest vindication against GSN I could ever imagine. The LiveScience.com article also cites data from Nielsen Media Research - for which I made my feelings quite clear a fortnight past - that many people are also interacting with other...
In this article: Nascar, Sony, Game Show Network, ESPN, Chain Reaction, The Price Is Right, and Lingo
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New York Daily News | November 12, 2009
CMA Awards pull in 16.8M viewers; show's highest ratings in four years
...of the Year. Taylor Swift's run on the top honors at Wednesday's CMA Awards drew an average of 16.8 million viewers, according to Nielsen Media Research. That was up 1 million from last year, making it the most-watched CMA honors in...
In this article: Taylor Swift, Nielsen, Barbara Walters, Allison Silverman, David E. Kelly, Mark Sanford, and Judy Sheindlin
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The Hollywood Reporter | November 11, 2009
NBA launches online TV Companion
The NBA sees dual-screen viewing as growing increasingly popular as its fans grow more Web savvy. The league cited data from Nielsen Media Research, which found that 57% of Americans with Web access at home say they use both TV...
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Description from Wikipedia:
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC MAP program) and newspapers. NMR, headquartered in New York City and operating primarily from Chicago, is best-known for the Nielsen Ratings, a measurement of television viewership.
Nielsen Media Research, the preeminent media research company in the world, began as a division of ACNielsen, a marketing research firm. In 1996, Nielsen Media Research was split off into an independent company, and in 1999 was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. VNU was reorganized and renamed the Nielsen Company in 2007.
The Nielsen TV Ratings have been produced since the 1950s and statistically measure which programs are watched by different segments of the population. The most well known portion is the "diary". During the 4 sweeps months of February, May, July and November, Nielsen interviewers in Oldsmar, Florida and Radcliff, Kentucky ask homes to participate in filling out a diary of the programs watched in their home for a one week period. Nielsen has ways of measuring American TV viewing other than the diaries. Recently, Nielsen announced the launch of its A2M2 project that would measure television viewing in and out of the home.
Nielsen Media Research is a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
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