Jezebel

Jezebel is a blog aimed at women's interests, under the tagline "Celebrity, Sex, Fashion. Without Airbrushing." It is one of several blogs owned by Gawker Media.

Jezebel was launched on May 21, 2007, as the fourteenth Gawker blog. According to managing editor Anna Holmes, the site stemmed from the desire to better serve Gawker.com's female readers, who made up 70% of the site's readership at the time. The Jezebel manifesto states that the site "will attempt to take all the essentially meaningless but sweet stuff directed our way and give it a little more meaning, while taking more the serious stuff and making it more fun, or more personal, or at the very least the subject of our highly sophisticated brand of sex joke. Basically, we wanted to make the sort of women's magazine we'd want to read." One of the site's guiding principles, according to Holmes, is to avoid saying "misogynist things about women's weight."

At launch, the editorial staff included Holmes, who previously worked at Star and In Style; assistant editor Moe Tkacik, a former The Wall Street Journal reporter; and associate editor Jennifer Gerson, a former assistant to Elle editor-in-chief Roberta Myers. Gerson left the site in May 2008 to become the Women's Editor for the Polo Ralph Lauren website; Tkacik departed in August 2008 to work at Gawker.com, after briefly accepting and then rescinding a job offer from Radar. Tkacik was subsequently laid off in a company-wide restructuring the following October. Current Jezebel editors include Dodai Stewart, Tracie Eagan and Jessica Grose.