IKEA

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Favicons?domain=wwwInternational Herald Tribune | May 19, 2008

Ikea and EA strike real deal in virtual world - International Herald Tribune

...the Ektorp sofa, for instance - might seem solidly rooted in the real world. But like other brands seeking a marketing edge, Ikea is moving into virtual realms. Last week, Electronic Arts, the video game publisher, announced an agreement...

In this article: IKEA, Grand Theft Auto, Sims, The Sims, IGA Worldwide, Hamburger, and Rockstar Games

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