DirecTV
Company
L.A. agency wins VW ad account...to social networking sites to mobile phones. Volkswagen immediately becomes Deutsch LA's biggest account, joining the likes of Sony PlayStation, DirecTV and Dr Pepper in the agency's stable. "This is beyond big," agency co-CEO Mike... In this article: United States, Volkswagen, General Motors, DirecTV, Crispin Porter + Bogusky, and Los Angeles Times |
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PR Newswire: Financial | October 23, 2009
Volkswagen Appoints Deutsch LA as Advertising Agency of Record In U.S.
...marketing, interactive, media planning and buying, design, public relations, promotions, events and branded entertainment. Deutsch LA clients include Directv, PlayStation, Dr Pepper and Snapple among others. SOURCE Volkswagen of America, Inc.
In this article: Volkswagen, Volkswagen of America, U.S., New Beetle, National Highway and Traffic Safety Administration, Automotive, Tiguan, Golf, Jetta, and Touareg
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New York Times | October 15, 2009
Interpublic's Latest Mash-Up Combines Lowe and Deutsch in North America
...on it, to another Interpublic agency. Deutsch also has a thriving Los Angeles office, which handles accounts like DirecTV, the Dr Pepper Snapple Group, HTC mobile handsets and Sony PlayStation. That office, located in the Marina del Rey...
In this article: Lowe, Interpublic Group of Companies, Donny Deutsch, and New York
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Wikipedia | August 14, 2009
Deutsch Inc.
...Agency of the Year (Adweek, Advertising Age ) Clients include Olympus , DirecTV, PlayStation, T.G.I. Friday's, Sports Authority, Ikea, Saturn, Under Armour, and Snapple. Deutsch was sold to the Interpublic Group of Companies in...
In this article: Donny Deutsch, IKEA, Snapple, T.G.I. Friday's, Sports Authority, Interpublic Group of Companies, Under Armour, and Olympus
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CCI Announces a New Software Platform to Coincide with their 25th Anniversary
...for their distribution partners and retailers. CCI's client roster includes such blue-chip companies as Avaya, Autodesk, DIRECTV, Sony Playstation, Qwest, Electronic Arts, and many more. Founded in 1983, CCI is based in Novato California.
In this article: Competitive advantage, Avaya, Qwest, Sony Playstation, Autodesk, Electronic Arts, and California
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Carl Yankowski
...November 1993, almost doubling the U.S. businesses by $5 billion, and launching Playstation, VAIO, CDMA phones, and DVD, as well as Direct TV, Web TV, and others. Yankowski left Sony in January 1998 "to address immediate family health...
In this article: Palm, United States, MIT Sloan School Of Management, Polaroid Corporation, 3Com, Asia, and Pringles
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Description from Wikipedia:
DirecTV is a direct broadcast satellite service based in El Segundo, California, which transmits digital satellite television and audio to households in the United States, the Caribbean, and parts of Latin America. Its primary competitors are Dish Network and cable providers. DirecTV currently has 18.08 million subscribers. The service was launched in June 1994 and is now owned by The DirecTV Group, which is controlled by Liberty Media.
DirecTV has its own network called The 101 Network, available only to DirecTV subscribers in the United States.
- Name:
- DIRECTV, Inc.
- Type:
- Subsidiary of The DirecTV Group
- Location:
- El Segundo, CA, USA
- Founded:
- Friday, June 17, 1994
- Industry:
- Telecommunication
- Key People:
-
- John Malone, Chairman
- Chase Carey, President & CEO
- Products:
- Direct broadcast satellite
- Revenue:
- US$17.25 billion (year ending 31 December 2007)
- Operating Income:
- US$ 2.49 billion (year ending 31 December 2007)
- Net Income:
- US$ 1.45 billion (year ending 31 December 2007)
- No. of Employees:
- 12,000 (year ending 31 December 2007)
- Motto:
- Good TV. Better TV. DIRECTV.
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