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Seeking Alpha | 1 month ago

Richard L. Brandt's 'Inside Larry & Sergey's Brain' Explains Google's Crazy Ideas

...to require censorship. While some subsequent statements made by Google's CEO Eric Schmidt appeared to soften Google's stance to some extent, the company seems committed to follow...

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St. Petersburg Times | 2 months ago

Looking for a name for the past 10 years? It was the Search Decade.

...engine in 2000. It went public in 2004. It bought YouTube in 2006. Google Mail came in 2004, Google Maps in 2005, Google Calendar in 2006. Revenues were $86 million in 2001, $439...

San Jose Mercury News | 2 months ago

Book review: Author Ken Auletta takes a hard look at Google

...ascent have been chronicled before - in, among others, Randall Stross' "Planet Google" (2008), "The Google Story" (2005) by David A. Vise and Mark Malseed, and "What Would Google...

TIME | 2 months ago

And the Person of the Decade Is ...

...writing like this is totally easy. (See pictures of the worst decade ever.) The Google guys, however after Googling a few of my columns decided not to talk to me. But this did not stop...

ResourceShelf | 3 months ago

Study: Search Engine Use Behavior of Students and Faculty & Other Articles from the December, 2009 Issue of First Monday

...difference measurable between queries related to self-Googling and generic search queries; to what extent do self-Googling search requests match the selected personalised Web...

"Annals of Communications" column for the New Yorker magazine to situate Google's rise and global expansion in context with the digital revolution and the crisis facing traditional media, as people increasingly turn to the Internet for news, movies, music and video. Already, Auletta writes, much of "the planet has been Googled, with the company becoming, as Page has said, 'part of people's lives, like brushing their teeth.' " Auletta writes that Google has "transformed how we gather and use information, given us the equivalent of a personal digital assistant, made government and business and other institutions more transparent, helped people connect, served as a model service provider and employer, made the complex simple, and become an exemplar of the oft-stated but rarely followed maxim 'Trust your customer.' "

Book review: Author Ken Auletta takes a hard look at Google San Jose Mercury News | 2 months ago

Kansas City Star | 3 months ago

'Googled: The End of the World as We Know It' looks into the heart of search-engine giant

...Ken Auletta (384 pages; Penguin; $27.95)</p><p></div> Posted on Wed, Nov. 25, 2009 10:15 PM 'Googled: The End of the World as We Know It' looks into the heart of search-engine...

Seeking Alpha | 3 months ago

'Googled: The End of the World as We Know It' Teaches Valuable Lessons

...a great deal of insight regarding Larry Page and Sergey Brin, Google's (GOOG) founders, along with a good description of Google's meteoric rise over the past decade. However, the...

SFGate: Entertainment | 4 months ago

Author Ken Auletta goes to the heart of Google

It was an audacious way to start a book reading. Standing behind a podium in a room full of Googlers at Google headquarters in Mountain View, Ken Auletta, America's premier media...

San Francisco Chronicle | 4 months ago

'Googled,' by Ken Auletta

...company than it is today. The AdWords story, told with fresh detail by longtime media reporter Ken Auletta in "Googled: The End of the World As We Know It," illustrates the supreme...

Boston Globe -- Today's paper A to Z | 4 months ago

Google’s Earth

...Googled as in "hammered'' or "conquered. '' The advertising business has been Googled. The software business is being Googled. So is book publishing. The telephone and cellphone...

BusinessWeek Online | 4 months ago

Book Review: The Geekdom of Google

...Auletta's high profile as media columnist for The New Yorker and as the author of eight previous books, his Googled: The End of the World as We Know It is among the most anticipated. And...

The Big Money | 4 months ago

Google Gives in to Privacy Concerns

...ear when it comes to apprehending how afraid people are of its power and ubiquity. Ken Auletta's new book, Googled: The End of the World As We Know It, has a case in point. When the...