Business ConceptCustomer satisfactionsource_urlhttp://en.wikipedia.org/wiki/Customer_satisfactionwikipedia_paragraphCustomer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms.wikipedia_inbound_page_count9CONCEPT