Customer base
Business Concept
MEDIA ALERT: First Data Class A Certifies Hypercom’s Optimum T4200 Payment Terminals...PCI PED-approved card payment terminals. The certification opens an important sales channel for Hypercom's devices through First Data's large customer base of more than 5.4 million merchant locations. Hypercom's T4200 terminal line features... In this article: First Data, Customer base, NYSE, Western Europe, and Arizona |
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Seeking Alpha | November 03, 2009
Web.com, Inc. Q3 2009 Earnings Call Transcript
...web services, search engine marketing, search engine optimization tools and ecommerce solutions as part of this relationship while First Data will offer a suite of payment processing products and services to our customer base that give...
In this article: Web.com, Revenue, Small business, Cash flow, Jeff Stibel, and Balance sheet
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PR Newswire | October 03, 2007
Chase Paymentech Launches Major European Expansion; Taps Shane Fitzpatrick to Lead Regional Operations
...and debit volume. Chase Paymentech's customer base reflects the most respected brands in the world, including 75 percent of leading ecommerce business and more than 600,000 merchants in nearly 1 million locations worldwide. Chase Paymentech...
In this article: AOL, Acquirer, European Union, Dublin, Europe, and United States
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Removing American Express from the Trio of Death
...more damaging, loan charge-offs in excess of the company's competitors. This wasn't supposed to happen at American Express, given the company's more affluent customer base. Yet after lagging behind industry averages for most of 2008,...
In this article: American Express, Capital One, Visa Inc, Revenue, Recession, U.S., Capital One Financial Corp, Customers, and Unemployment
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RDM SYNERGY payment terminal earns Class B certification from Chase Paymentech
...in annual bankcard and debit volume. Chase Paymentech's customer base reflects the most respected brands in the world and includes more than 600,000 merchants with nearly 1 million locations globally. Chase Paymentech is a joint venture...
In this article: TSX, Joint venture, Acquirer, BOC, First Data Corp., Jpmorgan Chase & Co., and ETA
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Ingenico and Chase Paymentech Introduce Certified Wireless Payment Technology
...Paymentech's customer base reflects the most respected brands in the world. It represents more than 600,000 merchants with nearly 1 million locations globally. Chase Paymentech is a joint venture between JPMorgan Chase & Co. and First Data...
In this article: Ingenico, Joint venture, Acquirer, IRS, First Data Corp., and Jpmorgan Chase & Co.
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Description from Wikipedia:
Customer base is the group of current clients and consumers that a business serves. In the most ideal situation, a large part of this group is made up of repeat customers with a high ratio of purchase over time. In many cases, the customer base is considered the business's target customer, where customer behaviors are well understood through market research or past experience. An existing product's target price would be adjusted by considering the purchase behavior of the existing customer base.
In the retail and wholesale industries, one might consider the customer base to be made up of the customers registered in the customer database (i.e. customer list), but this is true only in an ideal situation, including all the best customers in the list. Many times, this is not the case - most businesses may not be aware of whom their real customer base is made up of. Careful post-sales analysis is necessary to determine, if the customer database amassed over the years is truly helpful or completely worthless.
Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies.
Businesses in war zones may temporarily expand their customer base to include military personnel, but ongoing violence can drive away a local customer base.
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