Customer base
Business Concept
Dog-friendly status aids business...has helped his business during the recession. Dave Wilson, who runs Helsbury Park in Camelford, said dog owners have provided a large customer base. The park has recently won a Kennel Club Open to Dogs award, coming top in the... In this article: Dog, Customer base, Cornwall, Recession, Camelford, and Ireland |
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scotsman.com - Business | 1 day ago
Tesco to build new bank on customer base
Your account has been frozen. For your available options click the below button. To read this article in full you must have registered and have a Premium Content Subscription with the The Scotsman site. To read this article in full you...
In this article: Joint venture, Tesco, Fortis, Royal Bank of Scotland, and Britain
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Reuters | 1 day ago
UPDATE 1-America's Car-Mart Q2 profit beats estimates
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Times Online | 2 days ago
Halfords profits rise as it becomes 'less blokey'
...expanding fitting service, on woman-friendly online sales and on stocking products such as child seats. "We're reaching a whole new customer base," Mr Wild said. "We're becoming a bit less overtly blokey. On average, 26 per cent of our...
In this article: Halfords, Chris Boardman, Revenue, Supply chain, Poland, Britain, and Czech Republic
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Wales Online | 2 days ago
Admiral continues to 'grow and prosper' in recession
Ceri Assiratti, Admiral's people services manager, said: "Admiral is going from strength to strength as our recruitment figures show. Our customer base continues to grow so we need people to help meet the demand. "The amount of interest in...
In this article: Recession, Cardiff, Admiral Group, US, Swansea, Newport, Wales, and UK
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washingtonpost.com | 2 days ago
Leonsis: I was not planning on selling Revolution Money
...include Goldman Sachs, Morgan Stanley and Citi (which has had its own problems). RevMoney didn't have the funds to substantially grow its customer base, Leonsis said; hence the tie-up with Amex, which already has 90 million cardholders...
In this article: Ted Leonsis, Revolution Money, Visa, PayPal, AOL, Alex Ovechkin, Venture capital, Borg, and Toyota
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washingtonpost.com | 3 days ago
U.S. Bank offers Visa Mobile application
The bank said the service is now available to "select U.S. Bank debit card holders," but did not offer details on the specific customer base. The application, which was launched about a year ago, can be downloaded to devices powered by...
In this article: U.S. Bancorp, Customer, Debit card, Visa Inc, Google Inc, and Minneapolis
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AP Online | 3 days ago
Upscale McDonald's brings European style to NYC
...work done while you're eating." Proud said the that the redesigned European restaurants - along with menu items geared toward the customer base in different countries - have been responsible for McDonald's growth in Europe. McDonald's...
In this article: McDonald's, Arne Jacobsen, New York City, Manhattan, and U.S.
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Telegraph.co.uk - Business | 3 days ago
Virgin Media to cut property portfolio in cost drive
...cut costs. Eamonn O'Hare, chief financial officer, set out the plans as he said Virgin was confident it could continue growing its customer base and increase the amount customers paid. Virgin, which also sells broadband and telephone...
In this article: Virgin Media, Virgin, UK, Revenue, Gravitation, Tesco, and New York
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AP Online | 5 days ago
Sprint pays down $1 billion in debt; shares jump
...calling plans should help stanch subscriber losses in the fourth quarter, which would make it the first time in two years that Sprint's customer base hasn't shrunk. The move to cut debt comes after Standard & Poor's said last week that...
In this article: Sprint, Standard & Poor's, Credit Suisse, and Kansas
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washingtonpost.com | 5 days ago
Ahead of the Bell: Sprint Nextel jumps on upgrade
...flat in the fourth quarter, helped by the growth of cheaper, prepaid calling plans. That would be the first time in two years that Sprint's customer base hasn't shrunk. He expects the company to add 300,000 subscribers in 2010. On top of...
In this article: Sprint, Credit Suisse, Virgin Mobile USA, Palm Inc, NEW YORK, and U.S.
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More on Customer base
Description from Wikipedia:
Customer base is the group of current clients and consumers that a business serves. In the most ideal situation, a large part of this group is made up of repeat customers with a high ratio of purchase over time. In many cases, the customer base is considered the business's target customer, where customer behaviors are well understood through market research or past experience. An existing product's target price would be adjusted by considering the purchase behavior of the existing customer base.
In the retail and wholesale industries, one might consider the customer base to be made up of the customers registered in the customer database (i.e. customer list), but this is true only in an ideal situation, including all the best customers in the list. Many times, this is not the case - most businesses may not be aware of whom their real customer base is made up of. Careful post-sales analysis is necessary to determine, if the customer database amassed over the years is truly helpful or completely worthless.
Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies.
Businesses in war zones may temporarily expand their customer base to include military personnel, but ongoing violence can drive away a local customer base.
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