...the company will launch its first game on Facebook. In doing so, that will help kickstart the presence of NeoEdge's ad platform on Facebook. NeoEdge will add new social features to its platform, on top of the ability to insert video ads into...

In this article: NeoEdge, Facebook, Pogo.com, Twitter, Electronic Arts, and Jefferson Partners

...advertisers, but as constructed now is "still really geared to direct-response advertisers." WPP , which invested about $12 million in Spot Runner , sued the company in April, alleging it was a "pump and dump scheme." The suit was dismissed in...

In this article: Spot Runner, WPP Group, Google, Microsoft, Century 21, and Los Angeles

...is now part of TBWA Group. He started his career as a copywriter in 1987 and has worked at agencies like WPP Group 's Young & Rubicam and Interpublic Group 's FCB. In 2004, he joined Publicis Conseil in the top creative role. Among the...

In this article: Publicis Worldwide, Orange, Renault, Paris, Nestle, Michelin, Club Med, and Young & Rubicam

...and Todd Heringer held various leadership roles at EA's Pogo.com casual games division; they 're all joining NeoEdge. Mansford said NeoEdge backer Vanedge Capital floated the idea of a merger after Offspring had approached the firm regarding...

In this article: NeoEdge, Dan Servos, and Pogo.com

...and Cinema, the top 19 for Print, the top 18 for Interactive and the top 16 for All Gunns Blazing. BBDO Worldwide is a part of Omnicom Group Inc. ( OMC , www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and...

In this article: BBDO, Gunn Report, Omnicom Group Inc., Hamburg, Auckland, Melbourne, and Chicago

...and Publicis , New York ; along with Interpublic Group of Cos. ' Martin Agency , Richmond, Va. Eliminated are Omnicom Group 's DDB, Chicago ; Interpublic 's Gotham and independent McKinney , Durham , N.C. Cadillac confirmed that list. The holidays...

In this article: Cadillac, Publicis, Audi, Martin Agency, New York, Ad Age, Mercedes-Benz, BMW, and GM

Publicis , a Publicis Groupe shop, is pitching out of its New York office, as is BBH , which is 49 percent owned by Publicis Groupe. Interpublic Group 's Martin is based in Richmond, Va. The shops will be briefed this week at Cadillac 's...

In this article: Cadillac, Publicis, Bartle Bogle Hegarty, Interpublic Group, New York, Modernista!, Omnicom Group, General Motors, Durham, and Chicago

...Publishing & Information Services, Wireless Communications, Restructuring & Recapitalization Publicis Groupe Combines MS&L Worldwide, Publicis Consultants and Publicis Events To Create a Powerful Public Relations and Events Network, MS&L...

In this article: Publicis, Digitas, Razorfish, ZenithOptimedia, Bartle Bogle Hegarty, and Leo Burnett

ItaEUR™s crap. Push people to pay what you are worth. Talented people change your fortunes. We don't want you to just run the company but be a general manager, athlete and point guard, says Tom Caroll, President & CEO , TBWA Worldwide.

In this article: TBWA Worldwide, Absolut Vodka, Nissan, Apple, and India

...in the Boston advertising market, as businesses tighten, or in some cases eliminate, their marketing budgets. Last month, ad firm Modernista and automaker Cadillac ended their three-year relationship. Earlier this month, Arnold...

In this article: Digitas, General Motors, Boston, Cadillac, and Modernista

...the Troy office as well as employees in Windsor , Ontario , and some field offices, said spokesman Roy Elvove of BBDO North America. BBDO will continue to try to negotiate new work with Chrysler until the current contract expires Jan. 26,...

In this article: BBDO, Bob Seger, European Union, Tayshaun Prince, and Pistons

...put too much of themselves into those brands to do otherwise." Chrysler has been a BBDO client since 1944 when the agency handled DeSoto. In 2000, Omnicom Group bested Truth North Communications in a global consolidation of Chrysler...

In this article: Chrysler, BBDO, Omnicom Group, Detroit, Bankruptcy, Sergio Marchionne, and Fiat

...declined to say why GM has short-listed those firms. GM announced in early October was ending its partnership with the boutique agency Modernista!, ending its nine-year partnership with the Boston firm. Modernista! was the brains behind...

In this article: Cadillac, GM, Modernista!, NEW YORK, Hummer, Detroit, All rights reserved, Cadillac CTS, and BBH

...an increasingly fragmented media But while this fragmentation poses problems for many, it plays into the hands of Interpublic. The company has made a series of acquisitions, providing it with the skills to execute ever more complex...

In this article: Interpublic, US, London Olympics, Bankruptcy, Sarbanes-Oxley Act, General Motors, Johnson & Johnson, India, and Brazil

...platform. More than 50 top publishers rely on NEOEDGE to deploy over 500 ad-supported casual games throughout the NEOEDGE partner platform. NEOEDGE has created a robust and scalable online medium which allows advertisers to target a large,...

In this article: Neoedge, Chicago, New York, Los Angeles, and Dan Servos

He will oversee U.K. Group operations Omnicom Group 's TBWA has replaced its U.K. Group president Tim Lindsay with Robert Harwood-Matthews, who is returning to the shop after less than three months at sister agency PHD. Lindsay had held...

In this article: TBWA, London, Tequila, Interpublic Group, Omnicom Group, and Sony PlayStation

...that excludes the impact of foreign currency and recent acquisitions. Interpublic 's rivals, including Publicis Groupe <PUBP.PA> and Omnicom Group < OMC.N>, reported similarly tough results, with none of the big ad firms immune to the...

In this article: Interpublic Group of Companies Inc, Revenue, McCann-Erickson, Omnicom Group, Organic, and General Motors

Monday, October 12, 2009, 6:45am EDT Advertising agency Modernista needs a new car account. Boston -based Modernista , which has handled creative advertising for General Motors Corp. 's Cadillac brand for the past three years, has been...

In this article: Modernista, General Motors Corp., Cadillac, Hummer, Recession, Bankruptcy, Boston, and Massachusetts